ABSTRACT The web 2.0 bubble inflates as geeks pump out an astonishing number of web-based solutions to daily problems. But a lot of these solutions only appeal to a small niche. What goes into a service that appeals to a broad range of people?
How can it start and grow without a generous helping of capital? The two guys behind BillMonk.com, a service for helping friends with the casual borrowing of money and stuff, will share their views from the trenches. They will share the story of what it took to quit their comfy jobs at Amazon, how a handful of philosophical axioms dictated the entire site design and interface, anthropological observations about the 18-26 year-old demographic with respect to money and computers, and some of the technical challenges they’ve faced. There will be room for discussion about Ruby, Linux, when to open-source parts of your platform, and business lessons for geeks.